MAX Credit Union Announces Keith Branch to Lead MAX Insurance Services

MAX Credit Union Announces Keith Branch to Lead MAX Insurance Services


MONTGOMERY, AL (October 20, 2022) - MAX Credit Union, a local financial institution based in Montgomery, AL, is pleased to announce that Keith Branch has joined the leadership team taking on a pivotal role with MAX Insurance Services. Branch brings over 26 years of insurance experience to his new role at MAX. 

Branch, a North Carolina native, has spent his career taking on various roles in the insurance industry where he has a built an impressive resume and wealth of knowledge. He has remained focused on creating positive experiences for clients through personalized insurance services as well as building and maintaining a large client base. Branch also brings a training background enhancing his ability to effectively communicate to both clients and internal team members alike. Branch said, “I am excited to join the MAX team and look forward to bringing a new perspective, offering opportunity for growth and development in the Insurance sector.” 

Branch is very active in the communities in which he resides. Previously, he served as an elected official for the NC Johnston County Board of Commissioners, member of the Clayton Chamber of Commerce Board of Directors, and as an elected official of the Johnston County Board of Education. He has past and/or current affiliations with the North Carolina State Health Coordinating Council, Parent Teacher Organizations, and the American Heart Association including being a member of the American Heart Association of Alabama where he serves as an Advocacy Subcommittee Member. 

MAX CEO, Martin Head said, “We are committed to having a strong team in place ensuring we go above and beyond to meet the needs of the areas we serve.” MAX offers affordable insurance products designed to serve the needs and wants of our membership and insurance clients. 

MAX Credit Union is a full-service financial institution serving Central and East Alabama, including Montgomery, AL; Auburn, AL; Opelika, AL; Prattville, AL; Wetumpka, AL; and Troy, AL.