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MAX, Enhancing The Communities We Serve

At MAX, we are committed to making the communities we serve even better places to live, work, and play. From corporate donations to volunteering in our communities, we seek to make a difference and serve causes that matter most to you, our customers.

Throughout our 60 year history, MAX has supported hundreds of local non-profits with thousands of dollars in sponsorship, donations and grants. In 2017, MAX donated to several organizations that impact our communities, including $40,000 to eight local non-profits.

The non-profits are:

- Alabama Shakespeare Festival

The Alabama Shakespeare Festival, located in Montgomery,  builds community by entertaining and inspiring people with theatrical performances as well as educational and outreach programs. It is a professional regional theatre that produces around 10 productions each season in association with Actors’ Equity Association, The Stage Directors and Choreographers Society, and United Scenic Artists Union. 

- BigHouse Foundation

BigHouse Foundation is a Christ-centered non-profit ministry in Opelika, AL dedicated to providing for the needs of foster children. With the help of MAX and the local community, BigHouse continues to improve the quality of life of those impacted by the foster care system. BigHouse was founded by Blake and Micah Melnick in February 2009. 

- EAT South

EAT South promotes organic local farming and healthy lifestyles through school programs and volunteer activities. EAT South has established themselves as a non-profit that offers six garden programs in our local schools. These programs help teach children and educators the importance of farm-raised vegetables and healthy eating. 


MANE is a non-profit organization formed in 1994 that provides safe and effective therapeutic horseback riding opportunities to Montgomery and tri-county area children and adults with emotional, physical, cognitive, and developmental disabilities. 

- The Montgomery Museum of Fine Art

The Montgomery Museum of Fine Arts was founded in 1930 and  is one of the oldest art museums in the state of Alabama. Located inside the Blount Cultural Park, the museum is committed to exhibiting artworks of national and international significance, as well as showcasing local artists. 

- The Prattville Field of Dreams

Prattville Field of Dreams is an ADA accessible baseball field that allows children and adults with mental and physical disabilities to enjoy their love of baseball on a special-equipped field.  The main barriers for these children and adults arise from the natural grass fields used in traditional baseball leagues; the Field of Dreams participants play on a custom designed rubberized turf field that accommodates wheelchairs and other assistive devices while helping to prevent injuries. 

- Storybook Farm

Storybook Farm’s mission is to walk alongside children with uncertain futures and provide them with unyielding joy and hope. Storybook Farm serves children ages 2 to young adulthood who face obstacles such as autism, cerebral palsy, cognitive delays, sensory integration issues and bereavement situations. Horseback riding or hippotherapy provides physical benefits such as improvements to balance, motor skills, muscle strength and coordination. In addition to teaching riding skills, instructors and volunteers invest in each child and offer acceptance, respect and love resulting in a sense of belonging, self-worth, achievement and confidence. 

- Alabama Wildlife Federation - Lanark

The Alabama Wildlife Federation (AWF) is the oldest and largest non-profit conservation organization in Alabama. It was established in 1935 to promote wildlife and natural resource conservation and to ensure a high quality of life for future generations of Alabamians. The Alabama Nature Center located at Lanark is a 350-acre planned-use outdoor education facility with five miles of boardwalks and trails equipped with beautiful nature scenery and water sources.


We are excited to see our community outreach programs continue to impact Central Alabama, East Alabama, West Georgia and beyond!


If you would like your non-profit organization to be considered as one of the local non-profits we support in the 2018, please visit our Community Giving Request page. 


Making An Impact

The MAX4Kids Foundation

We started the MAX4Kids Foundation®, a non-profit organization that was created in 2001 by MAX associates as a way to give back to our community.

The MAX Capital City Classic & MAX Fireworks with the Montgomery Biscuits

We started the MAX Capital City Classic, bringing the biggest college rivalry in the nation to Riverwalk Stadium, and the MAX Fireworks with the Montgomery Biscuits.

The MAX Community Achievement Award

We honor game-changers in our community with the MAX Community Achievement Award, an honor MAX gives annually at the MAX Community Reception.


You've probably heard of #MAXgives, where MAX donates money to the local non-profit organizations of your choice, selected by you — our community. 

The MAX Round Table - Sports Radio Show

The MAX Round Table airs each weekday on ESPN's WTXK The Ticket (107.5 FM & 1210 AM) across central Alabama. Hosts Doug Amos and Charlie Trotman cover local, state, regional and national sports. The MAX Round Table is uniquely positioned to cover all levels of play - from local high school and club sports  to college athletics and the major national sports leagues. Listeners can enjoy listening to interviews with their favorite athletes, coaches, sports personalities, and sports journalists. Listeners can also call into the show and give their opinions on the day's topics.   

Ascend Financial Wellness Program

At MAX, our mission is to help people achieve their financial goals and dreams. Ascend Financial Wellness Program provides free, on-site financial education workshops on a variety of topics for any age group is one way we deliver on that commitment. Our workshops are designed to give you the knowledge and tools to take control of your financial well-being.

MAXimizing Health

You'll see MAX team members at local runs and walks, helping to raise awareness and charitable funds for various organizations that help to impact our community. And you've probably heard of our wellness seminars, where MAX invites fitness and nutrition experts to our branch locations for FREE seminars and workshops to educate our community on healthy living habits.

MAX Paper Shred Drives

MAX sponsors on-site residential document destruction events throughout the year in an effort to help consumers prevent identity theft. Residents are encouraged to bring up to five bags or boxes of old documents to the mobile shredding truck. All participants are encouraged to bring a donation of non-perishable food to benefit our local area food banks, which typically results in thousands of pounds of donated food.


Since 2016, We've Volunteered Hours.

At the start of 2016, MAX placed an even stronger emphasis on our volunteer efforts in the community. From building homes for Habitat for Humanity to delivering meals to seniors through MACOA's Meals on Wheels Program, almost fifty organizations were impacted by the efforts. This year, MAX is hoping to beat that total by placing even more emphasis on our volunteerism programs.

  • Local AWF chapters host annual Wild Game Cook-Offs across the state. These competitions are excellent ways for backyard chefs to show off their culinary skills and enjoy fun, fellowship, and fabulous food with those in their communities.
    Alabama Wildlife Federation- Cookoff
    116 hours
  • MAX volunteers assisted local AMBUCS Amtrykes recipients at children's hospitals across the state. AMBUCS has provided more than 30,000 Amtrykes to people with disabilities across America.
    30 hours
  • MAX volunteers participated in the Auburn Downtown Trick or Treat event, which offered children 12 years and younger an excellent alternative to door-to-door trick or treating.
    City of Auburn
    24 hours
  • MAX Financial Literacy seminars were given to students.
    AUM Financial Literacy Week
    4 hours
  • MAX team members spoke with AUM Juniors and Seniors about the basics of budgeting, saving for retirement and credit.
    3 hours
  • MAX volunteers helped foster parents "shop" for back to school supplies which were donated by individuals and local businesses.
    Big House
    7 hours
  • MAX employees volunteered with the Barbasol Championship Golf Tournament in Opelika.
    Barbasol Championship
    252 hours
  • MAX employees helped out with the Prattville and Elmore Bark in the Park event.
    Bark in the Park
    54 hours
  • MAX associates assisted at checkout for the Annual Bazaar d'Art fundraising event for the Montgomery Museum of Fine Arts.
    Montgomery Museum of Fine Art
    20 hours
  • MAX elves will shop for toys to donate to the Big House Christmas Store.
    Big House
    6 hours
  • MAX volunteers set-up, assist with shopping anf interact with families.
    Bighouse Foundation
    3 hours
  • MAX volunteers cheered on runners of the Love Run and handed out water.
    Brantwood Childrens Home
    25 hours
  • Volunteers spent the day helping with Camp P.R.I.D.E., a free athletic camp for kids.
    Camp P.R.I.D.E.
    30 hours
  • MAX employees handed out 250 goodie bags to residents and adopted a resident from their angel tree.
    Capital Hill Healthcare
    6 hours
  • MAX's Human Resources team worked with students on interview skills, preparing them for a future of success.
    Career Development Seminars
    19 hours
  • MAX volunteers worked as human buggies and gift wrappers at the Common Ground Montgomery Christmas Store.
    Common Ground Montgomery
    67 hours
  • MAX team members assist in academic lessons and student activities.
    Common Ground Tutoring
    40 hours
  • MAX volunteered with the Annual Cycling for Sight bike ride, which commemorates Helen Keller, a native Alabamian, who courageously challenged Lions Club members to become "knights of the blind in the crusade against darkness".
    The Montgomery Lions Club
    151 hours
  • MAX employees volunteered at the Montgomery Dragon Boat Race and Festival which is a fundraiser for two local nonprofit organizations, Bridge Builders Alabama and Rebuilding Together Central Alabama.
    Montgomery Dragon Boat Race and Festival
    91 hours
  • MAX volunteers helped out at the EAT South Farm.
    EAT South Farm
    80 hours
  • MAX employees spent the day at PetSmart making sure some loveable pets found their new forever homes and families.
    Elmore County Humane Society
    20 hours
  • MAX volunteers participated in the Food Pantry packing event. The FGC offers a full range of services including counseling, parenting education, marriage enrichment, mentoring, child care support services, senior services, career development and other therapeutic services for families.
    Family Guidance Center - Food Pantry
    74 hours
  • Max employees provide financial advice and tips to people at the Family Guidance Center.
    Family Guidance Center
    27 hours
  • MAX team members volunteered to answer questions and give financial advice to people at the Friendship Mission.
    Financial Education at the Friendship Mission
    12 hours
  • Max employees competed in the Great Grits Cookoff in Prattville.
    The Great Grits Cookoff
    39 hours
  • MAX volunteers assisted with building homes for families in need.
    Habitat for Humanity
    45 hours
  • MAX team members influence the future of our community by tutoring first-graders.
    Halcyon Elementary School
    21 hours
  • Volunteers gave out food and drinks to attendees of the event.
    Honoring Angels Like Owen
    65 hours
  • MAX volunteers helped with Landscaping on a deserving veterans home.
    Homes for Our Troops
    12 hours
  • MAX volunteers use their Saturdays to assist in office support and dog walking for humane shelters in Montgomery, Elmore, Autauga, and Lee counties.
    Humane Shelters
    585 hours
  • MAX volunteers gave feedback to Alabama Graduates entering the workforce.
    Jobs for Alabama Graduates
    9 hours
  • In Lee County, Alabama, thousands of students qualify for free or reduced lunch from their local schools. This ensures those children get hot, healthy lunches during the school week. But what about the weekends? MAX volunteers assisted in packing weekend meals for children experiencing food insecurity.
    Jason Dufner Charitable Foundation
    3 hours
  • The MAX Troy team worked together to clean up various streets in the Troy community.
    Keep Troy Clean
    24 hours
  • MAX employees assist at clean up and development events, and on days that students assist in trail clean up.
    Lagoon Park Trail Development and Maintenance
    11 hours
  • MAX associates taught a 3 part series preparing students for the work force.
    Lanier High School
    6 hours
  • Baptist Branch members volunteered as tour guides for classes and handed out goodie bags to kids as they left the "Let's Pretend Hospital" event.
    Baptist South
    7 hours
  • Supporters from MAX gathered at the Robert Trent Jones (RTJ) Capitol Hill Golf Trail in Prattville, AL to volunteer and play on the Senator Course to raise funds in support of MACOA and Meals On Wheels during the 15th Annual Swinging Fore Seniors Golf Classic.
    MACOA - Golf Tournament
    6 hours
  • MAX volunteers assisted MACOA in their annual March for Meals campaign, which raises awareness and fund-raising for the Meals on Wheels program throughout the month of March.
    MACOA - March for Meals
    8 hours
  • Meals On Wheels is MACOA's popular flagship program. MAX team members volunteer throughout the year, often sacrificing their own lunch breaks, to deliver hot lunches to hundreds of homebound seniors who are unable to prepare their own meals.
    MACOA - Meals on Wheels - Montgomery
    333 hours
  • MAx Volunteers helped set up, serve, and breakdown at the Culinary Caper benfiting MACOA and Meals on Wheels.
    Montgomery Area Council on Aging
    15 hours
  • MAX employees volunteered at the event which offered participants a trip around the world as they experienced International cuisine, entertainment, and an afternoon of cultural surprises.
    Montgomery Area Council on Aging
    42 hours
  • MAX employees volunteered with MANE, which provides safe theurapeutic horseback riding to children and adults with emotional, physical, cognitive and developmental disabilities.
    Montgomery Area Nontraditional Equestrians
    3 hours
  • Volunteers assisted with parking, fishing and served lunch to MAX customers at this event.
    Alabama Wildlife Federation Nature Plex
    73 hours
  • MAX employees hosted a Clay Shoot benefitting the MAX4Kids Foundation.
    32 hours
  • MAX volunteers had a blast assisting children in fun Easter events at the Eastdale branch and corporate office location.
    MAX4Kids - Easter Egg Hunt
    63 hours
  • MAX Employees held their annual Fall festival for children which included Trunk-or-Treat and a Haunted House.
    216 hours
  • MAX volunteers bought toys for local childrens organizations Christmas toy drive.
    32 hours
  • MAX volunteers hosted golfs in our annual golf tournament benefitting the MAX4Kids Foundation.
    282 hours
  • MAX employees volunteered at the Montgomery Zoo's Military Appreciation Day.
    Montgomery Zoo
    12 hours
  • MAX volunteers spent the day decorating a float for the Millbrook Christmas Parade.
    Millbrook Christmas Parade
    22 hours
  • MAX Volunteers decorated a float and participatied in the Millbrook community Mardi Gras Parade.
    64 hours
  • MAX volunteers paticipated in the YMCA and HandsOn River Region's Martin Luther King Jr. Day of Service.
    YMCA and HandsOn River Region
    10 hours
  • MAX employees participated in the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research.
    Alzheimers Association
    8 hours
  • MAX volunteers partnered with Nancy's Italian Ice for a fundraiser selling italian ice with proceeds benefitting the MAX4Kids Foundation.
    109 hours
  • MAX sponsors an on-site document destruction events in an effort to help consumers prevent identity theft. Residents of our communities are encouraged to bring old documents for shredding and recycling, as well as a donation of non-perishable food to benefit the Montgomery Area Food Bank.
    Paper Shred Drives
    226 hours
  • MAX employees spent the day at PetSmart making sure some loveable pets found their new forever homes and families.
    P.A.W.S. Humane Society
    22 hours
  • Associates discussed aspects of their career, qualifications, market demand, barrier to entry, risks, rewards, and other information that applies to their career.
    PCA Career Day
    6 hours
  • Adoptable pets were the number one reason for the Pet Palooza event along with a bake sale and 20 vendors.
    Prattville and Autauga Humane Society
    57 hours
  • Max volunteers participated in the Watch D.O.G.S. program that makes it easy for dads to make a difference by volunteering for a day in their child's school.
    Pike Road School Watch D.O.G.S.
    8 hours
  • MAX volunteers assisted players at the Prattville Field of Dreams.
    Prattville Field of Dreams
    15 hours
  • MAX volunteers tipped the scale for a great cause. Scale Back Alabama, the statewide weight loss program, celebrated its 10th anniversary by breaking the Guinness World Record for the most people on one scale. Scale Back encourages Alabamians to get healthy and to have fun at the same time.
    Scale Back Alabama - Montgomery
    14 hours
  • MAX volunteers had a blast assisting children in fun Easter events at Storybook Farm. Storybook Farm provides horseback riding therapy that serves children and young adults who face obstacles such as autism, cerebral palsy, cognitive delays, sensory integration issues and bereavement situations to name a few.
    Storybook Farm - Easter Egg Hunt
    2 hours
  • MAX team members competed in the Chili Cookoff ehich benefitted Storybook Farms.
    Storybook Farm
    46 hours
  • MAX volunteers built bookshelves that would be placed in local barbershops in an effort to encourage literacy in exchange for free haircuts.
    That's My Child
    27 hours
  • MAX volunteers teach the importance of financial education to children.
    That`s My Child Mentorship Program
    2 hours
  • MAX volunteers work as buddies with The Miracle League. The Miracle League provides opportunities for children with disabilities to play Miracle League baseball, regardless of their abilities. The Miracle League promotes the construction of special facilities that meet the unique needs of Miracle League players and their families.
    The Miracle League - Buddies
    163 hours
  • MAX associates volunteered the All DOLLed Up Workshop.
    Tie and Doll
    8 hours
  • MAX was proud to join hands with the community for the River Region United Way 2016 Day of Action. River Region United Way partnered with the MACOA to help draw attention to some unmet needs. More than 1,000 frozen meals were delivered by volunteers to homebound seniors who are currently on MACOA’s Meals on Wheels waiting list.
    United Way - Day of Action
    35 hours
  • MAX employees had a booth at the Maxwell Air Show
    Maxwell Air Show
    4 hours
  • MAX volunteers boosted the spirit and energy levels of runners by passing out fruit, snacks and drinks in their themed tent.
    Walk of Life
    14 hours
  • MAX volunteers discussed the basics of budgeting and credit with YMCA members and youth.
    8 hours

In The Community

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